Grand River Growth Plan -All Gibbs for City Jan 2 2026 - Flipbook - Page 23
Appendix A Grand River Corridor Growth Study
Parking, Residen琀椀al & Retail Market Demands through 2028: See 10, 14, 16, 18, 19
17. O昀케ce Market Demand
This study 昀椀nds that the Farmington Hills Grand River Avenue corridor area has an exis琀椀ng demand
for up to 50,000 square feet of new professional o昀케ce space. By 2029, an addi琀椀onal 25,000 sf o昀케ce
demand could be supported in the Grand River area if it were located in a smaller, neighborhoodfocused mixed-use walkable village center.
The 75,000 sf total of new o昀케ce space would o昀昀er a desirable community des琀椀na琀椀on and
complement nearby commercial and residen琀椀al areas. Demand in the Avenue’s district is strong for
two-story professional buildings with small-to-medium-sized 昀氀oorplates.
Grand River’s supportable businesses include healthcare, wellness, design, real estate, insurance, and
related 昀椀elds. The o昀케ce market is primarily a琀琀rac琀椀ve Class B+ space, rather than the Class A o昀케ce
typically reserved for Fortune 500 businesses.
18. Hotel Market Demand
Hotel demand in Southeast Michigan is experiencing signi昀椀cant growth, driven by a combina琀椀on of
major spor琀椀ng events, rising tourism interest, popula琀椀on gains, and con琀椀nued investment in
hospitality infrastructure. Detroit has seen record-breaking visitor numbers and hotel revenues,
highlighted by the 2024 NFL Dra昀琀, which brought in over 775,000 a琀琀endees and contributed to over
$1 billion in annual hotel revenue.
With thousands of rooms available within a 50-mile radius and a growing pipeline of large-scale
events and hotel developments, the region is posi琀椀oning itself as a compe琀椀琀椀ve des琀椀na琀椀on for both
leisure and business travelers. Overall, downtown hotel occupancy for April rose to 54%, up from
48% the previous year, as reported by Axios. Visit Detroit calculated that hotel revenue hit a recordbreaking $1 billion in 2024, emphasizing the region’s growing capacity to host large-scale events.
However, this study 昀椀nds that the Farmington Hills southeast Grand River Avenue area does not have the
conven琀椀onal sta琀椀s琀椀cal or site loca琀椀on criteria for a new branded hotel. A smaller bou琀椀que inn
poten琀椀ally could be supported if combined within a walkable mixed-use town center.
Grand River Avenue Growth Planning Strategies
November 25, 2025
8
