Grand River Growth Plan -All Gibbs for City Jan 2 2026 - Flipbook - Page 35
East Farmington Hills, Michigan
Grand River Avenue Retail Market Analysis
July 2, 2025
Figure 1: View of East Grand River Avenue looking north.
Summary
This study finds that the East Grand River Avenue’s corridor is seated within a moderately strong,
but underserved retail market area. The Avenue area’s retail market demand, estimated for 2028,
includes 15 new stores and 6 restaurants totaling 90,000 square feet. Combined, the new retail
businesses could capture $30 million in consumer spending currently leaving the southeast
Farmington area.
Overall, apparel, books, electronics, furniture, hardware, and general merchandise stores totaling
45,000 sf, have an unmet market demand in the Grand River Avenue area. The Avenue’s
surrounding neighborhoods also share a need for a nearby, full-service, 30,000 sf supermarket. A
food market offering fresh produce, meats, specialty items and international foods could provide an
amenity and convenience for the southeast Farmington Hills community. The grocery could also
provide an anchor business for a new village center.
The Grand River Avenue area also has a market demand for 5 full-service and quick casual
restaurants, a bakery, a deli and brew pub. Combined, these 15,000 sf of new restaurants could
produce $5 million in dining sales. On average, the corridor’s new stores could generate up to $350
per square foot per year in sales, slightly higher than retail industry trends.
East Grand River Avenue Retail Market Analysis
Gibbs Group - July 2, 2025
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