Grand River Growth Plan -All Gibbs for City Jan 2 2026 - Flipbook - Page 37
Retail Market Trade Areas
Figure 2: East Grand Reiver Avenue retail market trade area (yellow) includes 120,000 people, 50,000 households and
45,000 workers.
As a part of this analysis, GPG projected an East Grand River’s retail market trade area
geographically. The trade area where the businesses located along the corridor may have a
competitive market advantage because of location, household spending, employment centers,
traffic patterns, unmet market demand and other factors.
These economic advantages equate to a potential for Grand River’s restaurants and stores to induce
unmet spending and to capture new retail sales occurring in other locations.
GPG estimates Grand River’s overall retail catchment- trade area extends 2 to 4 miles and covers 25
square miles. Downtown Farmington, and parts of Livonia, Southfield and Northwest Detroit make
up some of this study’s estimated trade area. The trade area is defined by I-275, Telegraph, 10 Mile
and 5 Mile Roads.
Grand River’s trade area includes 45,000 workers, 5,000 businesses and 120,000 people. The area
also includes 50,000 households with $95,000 average and $77,000 median incomes. In 2024,
18,000 Grand River Avenue’s households earned over $100,000.
East Grand River Avenue Retail Market Analysis
Gibbs Group - July 2, 2025
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