Grand River Growth Plan -All Gibbs for City Jan 2 2026 - Flipbook - Page 38
Retail Market Trade Areas
GPG projects that the residents and workers inside the Grand River defined trade area will account
for up to 40% to 50% of the total sales captured by Grand River’s businesses. The balance of the
retail sales would be from persons outside of the trade area, businesses, visitors, the internet and
workers. The Avenue’s defined retail trade area’s residents and workers spent $1.2 billion on retail
goods, groceries and restaurants in 2024, excluding automotive related expenditures.
In 2024, the existing businesses in the Grand River district captured only $40 million of the $1.2
billion retail spending within its trade area. The over $1 billion retail spending gap represents a
significant supply and demand imbalance and shortage of available retail stores for the Grand River
Avenue’s households.
5 Mile Ring
225,000 Population
100,000 Households
$105,000 Ave. HH Income
11,000 Businesses
150,000 Workers
10 Min. Drivetime
155,000 Population
70,000 Households
$95,000 Ave. HH Income
7,000 Businesses
80,000 Workers
Grand River Ave. Retail Trade Area
120,000 Population
50,000 Households
$95,000 Ave. HH Incomes
5,000 Businesses
45,000 Workers
Farmington Hills Demographics
There are approximately 84,000 people and 36,000 households living in the City of Farmington Hills.
City residents have $153,000 average household incomes, 65% earn over $75,000 and 20% earn
over $100,000. Farmington’s median household incomes are $115,000, twice the State and 30%
higher than Oakland County.
Over 60% of the city’s residents have a four-year college degree compared to the 30% within the
state. The City’s Spring 2025 unemployment rate of 3.1% was below Oakland County’s 3.7%.
2024
Demographics
5-Minute
Drivetime
10-Minute
Drivetime
5 Mile Ring
Grand River Ave.
Retail Trade Area
City of Farmington
Hills
Population 2024
26,000 pop.
155,000 pop.
225,000 pop.
120,000 pop.
83,000 pop.
Households 2024
12,000 HH
70,000 HH
100,000 HH
50,000 HH
35,000 HH
Median HH Incomes 2024
$77,000
$70,000
$77,000 HH
$70,000
$115,000
Average HH Incomes 2024
$105,000
$95,000
$105,000 HH
$95,000
$153,000
Per Capita Income 2024
$46,000
$47,000
$46,000
$45,000
$67,000
43.3
42.2
42.5
41.5
42.0
4,500 HH
28,000 HH
42,000 HH
18,000 HH
20,000 HH
Median Age 2023
HH Incomes $100,000 +
Total Number of Businesses
Total Workers
1,500 Bus.
7,000 Bus.
11,000 Bus.
5,000 Bus.
15.000 Workers
80,000 Workers
150,000 Workers
45,000 Workers
4,700 Bus.
60,000 Workers
Figure 3: Grand River Avenue drivetime and trade area demographics. 225,000 population and 100,000 households are
located within a 5-mile radius of the Grand River corridor.
East Grand River Avenue Retail Market Analysis
Gibbs Group - July 2, 2025
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