Grand River Growth Plan -All Gibbs for City Jan 2 2026 - Flipbook - Page 39
Neighborhood Retail Spending Comparisons
Figure 4: Left, View looking south: 14 Mile – Halstead; Right View looking west across Shiawassee Street – Inkster Road.
As a part of this research, GPG has compared Farmington Hills south and north neighborhood’s
retail spending patterns. On average, household incomes north of 12 Mile Road are 30% to 90%
higher than incomes in the Grand River corridor area. Median household incomes in the Halstead –
13 Mile Roads are $160,000 compared to $90,000 near Grand River Avenue and Middlebelt Roads.
Household incomes close to 9 Mile and Farmington Roads are $65,000. This study’s defined trade
area’s median household incomes are $78,000.
However, on average, the Grand River Avenue area has double the population than those north of
12 Mile Road. The 13 Mile – Halstead area averages 1,100 homes per square mile, compared to
2,000 households per square mile near Grand River and Middlebelt Road.
Figure 5
The lower density per square mile reflects the larger house lot sizes and stricter zoning and
environmental policies implemented during the 1960’s. The higher south area’s household densities
offsets their lower incomes, generating up to double the total retail spending per square mile.
East Grand River Avenue Retail Market Analysis
Gibbs Group - July 2, 2025
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