Grand River Growth Plan -All Gibbs for City Jan 2 2026 - Flipbook - Page 46
Retail Market Demand
Figure 12
2028 Projected Grand River Avenue Demand for New Businesses
2025 Total Retail
Spending-Demand
2025 New Store
Sales / Yr.
New Store
Sales/ SF/YR
New
Supportable
Store Size
No. New
Businesses
Retailers
Apparel: Children, Men, Women
$77,000,000
$2,500,000
$250
10,000 sf
3
Book Store
$7,000,000
$500,000
$330
1,500 sf
1
General Merchandise Stores
$50,000,000
$1,400,000
$280
5,000 sf
2
Electronics, Phones, Appliances
$26,000,000
$1,200,000
$600
2,000 sf
1
Garden, Nursey
$20,000,000
$1,000,000
$500
2,000 sf
1
Groceries & Specialty Foods
$290,000,000
$8,500,000
$280
30,000 sf
1
Hardware & Housewares
$37,000,000
$3,000,000
$300
10,000 sf
1
Home Furnishings, Textiles, Art
$15,000,000
$2,500,000
$500
5,000 sf
1
Toys, Crafts, Games
$10,000,000
$500,000
$250
2,000 sf
1
Shoes, Footwear, Leather
$15,000,000
$1,000,000
$400
2,500 sf
1
Discount Stores
$300,000,000
$1,300,000
$250
5,000 sf
1
$850,000,000
$23,000,000
$340
75,000 sf
14 Stores
Breweries & Pubs
$20,000,000
$1,000,000
$500
2,000 sf
1
Full-Service Restaurants
$160,000,000
$1,700,000
$350
5,000 sf
2
Quick Casual Restaurants
$135,000,000
$1,800,000
$300
6,000 sf
3
Bakery, Coffee, Deli, Ice Cream
$25,000,000
$500,000
$250
2,000 sf
1
Retail Category
Retailer Totals
Restaurants
Restaurant Totals
$340,000,000
$5,000,000
$350
15,000 sf
6F&B
Retailer & Restaurant Totals
$1,200,000,000
$28,000,000
$345
90,000 sf
20 Stores
(1) The 20 new businesses demand could be deployed with new stores utilizing industry best practices and where grouped
within planned commercial clusters. The new demand could also be absorbed by expanded departments within existing
stores. Some stand- alone stores may not be supportable along the existing Grand River Avenue corridor.
Alternative Retail Demand Views
As part of this analysis, GPG retained independent retail real estate specialists to peer review its
Grand River demand projections. Some of the advisors sharply disagreed with GPG’s estimate
market demand for 20 new stores and restaurants. One retail broker concluded that only 1 to 3
small stores and restaurants would likely deploy new stores along the Avenue.
The projections also reflect a lack of understanding of densely populated, underserved, aged,
moderate income markets. The new West River shopping center’s Starbucks demonstrates a pentup demand for upscale businesses that counter the conventional shopping center norms. Grand
River are stakeholders, shopping center management, workers and residents have expressed views
of a strong demand for new retail stores and restaurants in the Grand River Avenue district.
East Grand River Avenue Retail Market Analysis
Gibbs Group - July 2, 2025
12
