Grand River Growth Plan -All Gibbs for City Jan 2 2026 - Flipbook - Page 52
Market Analysis Assumptions
Figure 18: Retail The East Grand River Avenue corridor is located 15 northwest of downtown Detroit.
In this study several assumptions were used as a foundation to guide our research, analysis and
projections.
These assumptions included:
• All amounts in this study are in 2025 dollars unless noted otherwise.
• No new shopping centers, or major retailer stores are proposed or built within the defined
East Grand River Avenue market trade area.
• A normal economy without economic shocks, and population growth, inflation, interest
rates and building costs remaining stable.
• The market demand put forth in this study is based on current conditions. However, market
demand will be significantly higher if a new town center were developed somewhere along
Grand River Avenue.
• A new urban type of town center should create demand that is two-times large as demand
projected based on existing conditions.
Data sources used in this retail market analysis include publicly available governmental and regional
sources such as the U.S. Census Bureau, SEMCOG (Southeast Michigan Council of Governments) and
other resources. Additional data was obtained from subscription-based providers including ESRI,
CoStar, and CoreLogic/Realcomp. These sources provided key insights into demographic trends,
commercial characteristics, and real estate market trends
East Grand River Avenue Retail Market Analysis
Gibbs Group - July 2, 2025
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