Grand River Growth Plan -All Gibbs for City Jan 2 2026 - Flipbook - Page 60
Metro Detroit Region Hotel Overview
Gibbs Group July 2, 2025
Figure 1: Le昀琀 Holiday Inn, Farmington Rd/I-696; Sheraton I-275/ 8 Mile Rd; Right Marrio琀琀 Delta Hotel – Grand River Ave/10 Mile Rd.
Summary
Hotel demand in Southeast Michigan is experiencing signi昀椀cant growth, driven by a combina琀椀on of
major spor琀椀ng events, rising tourism interest, popula琀椀on gains and con琀椀nued investment in
hospitality infrastructure. Detroit has seen record-breaking visitor numbers and hotel revenues,
highlighted by the 2024 NFL Dra昀琀, which brought in over 775,000 a琀琀endees and contributed to over
$1 billion in annual hotel revenue.
With thousands of rooms available within a 50-mile radius and a growing pipeline of large-scale
events and hotel developments, the region is posi琀椀oning itself as a compe琀椀琀椀ve des琀椀na琀椀on for both
leisure and business travelers. Overall, downtown hotel occupancy for April rose to 54%, up from
48% the previous year, as reported by Axios. Visit Detroit calculated that hotel revenue hit a recordbreaking $1 billion in 2024, emphasizing the region’s growing capacity to host large-scale events.
However, this study 昀椀nds the Farmington Hills southeast Grand River Avenue area does not have the
conven琀椀onal sta琀椀s琀椀cal or site loca琀椀on criteria for a new branded hotel. A smaller bou琀椀que inn
poten琀椀ally could be supported if combined within a walkable mixed-use town center.
Greater Metro-Detroit Region
Within a 50-mile radius of the city, approximately 45,000 hotel rooms were available during the 2024
NFL Dra昀琀, and Detroit alone had 5,300 rooms on the market, according to the Downtown Detroit
Partnership (DDP). Hotel data re昀氀ects the surge: During the week ending April 27, the average daily
room rate (ADR) jumped by 22%, reaching $150.00. Downtown Detroit hotels outperformed the
broader region in occupancy, averaging 85% over the week.
Looking forward, Detroit is poised to maintain and even grow its hospitality momentum. The Detroit
Sports Commission has secured several major events, including the 2027 NCAA Men’s Final Four at
Ford Field. In 2028, the city will host both the Big Ten Women’s Basketball Tournament and the NCAA
Division I Men’s Midwest Regional, both to be held at Li琀琀le Caesars Arena.
Metro Detroit Region Hotel Overview
Gibbs Group July 2, 2025
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