Grand River Growth Plan -All Gibbs for City Jan 2 2026 - Flipbook - Page 73
Demographic Trends
Grand River Ave. Trade Area Farmington Hills, MI
Total Workers 2025
Grand River Ave. Farmington Hills, MI
Total Population 2025
Figure 11: Employment and population 5-10 minute drive-time, 5 mile ring and defined market trade area demographics.
Commercial Market Trade Areas
The commercial market trade areas are geographic locations where the Grand River commercial district
has a significant competitive advantage because of access, design, quality competition and traffic and
commute patterns. This market advantage equates to a potential expansion in the capture of consumer
visitors and expenditures by the retailers, restaurants and offices located within the Avenue’s
commercial district.
As part of this analysis, GPG defined the commercial market trade area by geographic, vehicular access,
strength of retail competition and residential growth patterns and drivetimes. GPG projects that the
residents and workers inside the defined trade area will account for up to 20% of the total sales captured
by Grand River’s businesses. The balance of the Avenue’s sales would be from persons outside of the
trade area, visitors, the internet and business to business commerce.
This study projects that Grand River’s overall retail market trade extends 3 to 4 miles: 6 Mile to 11 Mile
Roads north-south and I-275 to Telegraph Road east-west. The trade area includes 120,000 population,
and 50,000 households. In 2024, these households had $90,000 average and $70,000 median incomes.
5 Mile Ring
225,000 Population
100,000 Households
$117,000 Ave. HH Income
11,000 Businesses
150,000 Workers
10 Min. Drivetime
150,000 Population
70,000 Households
$120,000 Ave. HH Income
7,000 Businesses
80,000 Workers
Grand River Ave. Retail Trade Area
120,000 Population
50,000 Households
$95,000 Ave. HH Incomes
5,000 Businesses
45,000 Workers
Downtown Farmington
Located at the west edge of the Grand River district, downtown Farmington is known for its charming
small-town feel with elegant Victorian-style homes. The historic district been selected as one of the eight
finalists for the 2025 Great American Main Street Award. Downtown Farmington is continuing to develop
with two new streetscape projects, a public space program as well as new businesses and housing
clusters. New market-rate housing is currently being developed downtown.
Grand River Corridor Office Market Analysis
Gibbs Planning Group
July 2, 2025
9.
