Grand River Growth Plan -All Gibbs for City Jan 2 2026 - Flipbook - Page 85
Farmington Hills, Michigan
Grand River Avenue Residential Market Analysis
July 2, 2025
Figure 1: The East Grand River Avenue area has a 2025 demand for up to 150 new market-rate residential units growing to 450
dwellings by 2030. The demand includes 250 multi-family apartments – right and 50 townhouse units left.
Summary
This study projects that the Farmington Hills East Grand River Avenue corridor has potential
market demand for up to 400 moderately priced new residential units by 2030. The corridor
also currently has a 2025 new demand for 100 new residential dwellings. The 2030 housing
demand includes 250 garden-style apartments, 50 duplex homes, 50 ranch multi-family and 50
townhomes.
The East Grand River district is seated within a favorable economic demographics area in south
Oakland and northwest Wayne Counties. There are 225,000 persons and 100,000 households
living within 5-miles of the district. The average household incomes are $117,000, higher than
the State of Michigan. The Grand River area is a major regional employment center with the
Corewell Health serving as the area9s major employer and economic catalyst. In addition,
80,000 workers are employed within a 10-minute drive of the Grand River study area.
Work-force housing represents the Grand River area9s largest residential shortage. Also known
as 8missing middle9 housing, 50% of the new residential demand is by households earning a
combined $60,000 to $90,000 income. These units should be designed and moderately priced
for persons gainfully employed in the education, medical, government, and the service sectors.
Grand River Corridor 2030 New Residential Market Demand
200 -250 Garden Apartments- 400 sf to 1,000 sf
30- 50 Duplex-Ranches - 1,000 to 1,600 sf
40- 50 Townhomes 1,000 to 1,800 sf
30-50 Ranch Multi-family – 1,000 sf to 1,800 sf
300 – 400 Total New Residential Units
Grand River Corridor Residential Market Analysis
Gibbs Planning Group, Inc. | Indigo Retail July 2, 2026
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